Marketing
Outdoor Lighting Company
SEO strategy delivered 5x keyword growth and $3.4K monthly traffic cost for a premium outdoor lighting brand in under two years.
Results
Rapid SEO Growth for a Premium Brand
A premium outdoor lighting company partnered with Website Genii in mid-2024 to build their organic search presence from the ground up. Starting from just 389 ranked keywords, we developed and executed an SEO strategy designed to capture high-intent local and regional search traffic.
The Strategy
Website Genii built a new website for the brand and implemented a comprehensive SEO strategy including technical optimization, content development, and local search targeting. Our focus was on capturing customers actively searching for outdoor lighting installation, landscape lighting design, and related services across their service area.
The Results
In under two years, the results have been remarkable:
- 389 to 1,900+ ranked keywords — nearly 5x growth
- $3.4K monthly traffic cost — the equivalent value of organic traffic if purchased through ads
- $400 to $120 cost per qualified lead — a 70% reduction in acquisition costs
- Consistent month-over-month growth with Top 3 rankings and SERP features accelerating in recent months
This case study demonstrates what focused, sustained SEO work can achieve in a compressed timeline — turning a new website into a significant organic traffic driver in under two years.
Our Work
